About Trevor
Trevor founded TradeWorks AI after years of watching home service contractors — plumbers, HVAC techs, electricians, roofers, painters — lose jobs to competitors that simply answered the phone faster or ranked one position higher in Google. The problem wasn’t a lack of skill or effort. It was that the digital marketing industry had built itself around ecommerce brands and SaaS companies, while the trades — who generate billions in local revenue — were stuck with generic agencies that didn’t understand their world.
His background sits at the intersection of marketing technology and operations: hands-on experience with local SEO, paid search, Google Business Profile, CRM implementation, and the conversational AI stack that now powers every modern call center. That combination is the core of what TradeWorks AI does — digital marketing that drives leads, AI agents that capture them around the clock, and CRM consulting that keeps the pipeline organized. One partner, one invoice, one strategy built for the trades.
Trevor’s philosophy on AI is simple: it should amplify contractors, not replace them. An AI agent that answers a 2 AM no-heat call isn’t competing with the dispatcher — it’s giving the dispatcher a full night’s sleep and a booked calendar by morning. A GEO-optimized landing page isn’t tricking search engines — it’s making sure the best-reviewed HVAC company in town actually shows up when homeowners ask ChatGPT for a recommendation. Technology works when it removes friction from the job contractors already do well.
Today Trevor writes most of the guidance on this blog himself — from SEO vs. GEO vs. AEO to honest CRM comparisons — because the industry needs more straight talk and fewer retainer-chasing agencies. If you’re a contractor who’s tired of paying for marketing that doesn’t translate to booked jobs, start with a free audit and he’ll tell you honestly what’s working and what isn’t.
Areas of Expertise
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AI Agents for Contractors: Design, deployment, and optimization of AI-powered virtual receptionists for trade businesses
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Digital Marketing (SEO, GEO, AEO): Search optimization across traditional Google, AI-powered search engines, and voice assistants
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CRM Implementation: ServiceTitan, Jobber, Housecall Pro, HubSpot, Salesforce, Zoho setup and optimization
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Home Service Operations: Understanding of HVAC, plumbing, electrical, roofing, painting, and pest control business models
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Web Development: Static HTML/CSS/JS architecture, Google Cloud Platform hosting, Core Web Vitals optimization
Work With Trevor
Have questions about AI agents, digital marketing, or CRM consulting for your trade business? Trevor responds to every inquiry personally.
Or email directly: [email protected]